The inclination to accept information from others as evidence about reality characterizes a particular type of social influence. This manifests when individuals are uncertain or lack knowledge regarding a situation, leading them to observe and imitate the behavior of those they believe to be better informed. For example, a person attending a formal dinner for the first time may observe which utensils others use to guide their own behavior, assuming that the others possess greater familiarity with dining etiquette.
Understanding this phenomenon is crucial because it highlights the power of perceived expertise and social context in shaping individual beliefs and actions. Historically, this form of influence has played a significant role in the diffusion of innovations, the formation of social norms, and even the spread of misinformation. By recognizing its influence, individuals can become more aware of the factors impacting their decisions, and organizations can better understand group dynamics.