This internal struggle arises when an individual is faced with a single goal or option that possesses both attractive and unattractive qualities. The allure of the positive aspects simultaneously pulls the individual toward the goal, while the negative aspects create a desire to retreat. A classic illustration involves contemplating a job offer that provides a high salary (the approach) but also demands long hours and significant stress (the avoidance). The simultaneous desire and repulsion create a state of tension and indecision.
Understanding this type of internal conflict is crucial in psychology as it offers insight into decision-making processes, particularly when dealing with complex choices. Its study helps explain procrastination, anxiety, and other behavioral patterns. Historically, exploring the dynamics of such conflicts has contributed significantly to understanding motivation and goal pursuit, highlighting the impact of conflicting emotions on behavior and choices.