The impetus to engage in a behavior or activity to earn a reward or avoid punishment is a key concept in the study of motivation. This type of drive stems from outside the individual, as opposed to internal desires or satisfaction. For example, a student who studies diligently to receive a good grade, or an employee who consistently arrives on time to earn a bonus, is acting based on external factors designed to elicit specific behaviors.
Understanding the source of motivation is fundamental to predicting and influencing behavior in diverse settings, from education and the workplace to therapeutic interventions. Historically, behavioral psychology placed significant emphasis on external motivators as primary drivers of action. While its effectiveness is well-documented in shaping behavior, its long-term impact and potential drawbacks, such as decreased intrinsic interest, are subjects of ongoing research and debate within the field.