The extent to which a product line offers variations is a key indicator of its comprehensiveness. This encompasses the number of different items offered within a specific category. For instance, a company specializing in skincare might offer a range of moisturizers catering to different skin types, sun protection factors, and application methods. A wide selection, demonstrating a deeper line, provides customers with greater choice and addresses diverse needs.
A broader selection can yield significant advantages. It allows businesses to cater to a larger customer base with varying preferences and needs. This strategy can increase sales, improve brand loyalty, and provide a competitive edge by positioning the business as a comprehensive provider. Historically, expanding the variety offered has been a common tactic for growth and market penetration. This can allow business to get more customers.