The term refers to communication that strives for impartiality and freedom from personal bias. It aims to present facts and information without injecting opinion, emotion, or subjective interpretations. For example, stating “The experiment showed a 20% increase in efficiency” is more reflective of this concept than saying “The experiment proved to be remarkably successful.”
Employing this style of communication fosters trust and credibility, especially in fields such as journalism, science, and law. Its use promotes transparency and allows audiences to form their own conclusions based on presented evidence. Historically, the movement towards this style has been a crucial component of developing reliable and verifiable knowledge.