This form of advertising reaches consumers when they are outside of their homes. It encompasses any advertising medium that targets individuals while they are in public spaces. Examples include billboards, posters on public transportation, displays in shopping malls, and advertisements at sporting venues.
The significance of this marketing approach lies in its capacity to impact a broad audience repeatedly throughout their daily routines. Its ability to build brand recognition and awareness through high-visibility placements has been demonstrated over time. Historically, this approach provided mass reach; contemporary digital implementations offer enhanced targeting and measurement capabilities.
