In psychological research, a standard of comparison is crucial for assessing the true impact of an experimental manipulation. This standard, often referred to as the baseline group, does not receive the treatment or intervention under investigation. Instead, this group experiences either no intervention, a placebo intervention, or the standard treatment already in use. For instance, in a study examining a new anti-anxiety medication, this comparative group might receive a sugar pill (placebo) or the currently prescribed medication. The data from this group allows researchers to isolate the specific effects attributable to the experimental treatment by accounting for factors such as spontaneous remission or the placebo effect.
The presence of this comparative group is fundamental to establishing cause-and-effect relationships. By comparing the outcomes of the experimental group (receiving the novel treatment) with this comparative group, researchers can determine whether the observed effects are genuinely due to the experimental manipulation, rather than extraneous variables. Historically, the inclusion of such groups has significantly improved the rigor and validity of psychological research, leading to more reliable and trustworthy findings. It mitigates biases and ensures that conclusions drawn from experiments are supported by empirical evidence.