An organized social movement dedicated to establishing equitable trading partnerships between producers in developing countries and consumers in developed nations. It focuses on ensuring fair prices, decent working conditions, and local sustainability for farmers and artisans. For example, coffee beans certified under specific standards guarantee a minimum price to the farmers, regardless of market fluctuations.
This approach attempts to address the inequalities inherent in global supply chains, aiming to alleviate poverty and promote economic development in marginalized communities. Historically, it emerged as a response to exploitative trade practices and the vulnerability of small-scale producers to volatile global markets. Its growth highlights a rising awareness of ethical consumption and a desire to support sustainable practices within international commerce.
